ROME – Luigi De Siervo is the new CEO of the Serie A League. The third vote was required, in the club assembly, to reach the quorum of 14 votes against the challenger Matteo Mammì (companion of Diletta Leotta ): 15 votes to favor, 4 for Mammì, a white card. In the first two De Siervo had stopped at 11 and 13 respectively. De Siervo, born in 1969, is the current CEO of Infront Italy, advisor of the League.
"I thank everyone and in particular Marco Brunelli for the work done in these 20 years, for me it will be like replacing Guardiola at Barcelona. I inherit a great team, I am convinced that it will be privileged to work with President Miccichè – De Siervo's first words as new CEO -. Honor to Mammì and to the companies that supported him. But today the League is united ".
Luigi De Siervo, CEO of Infront Italy, that is the advisor of the League until 2021 was in ballot until the end with Matteo Mammì, formerly responsible for acquisitions and production of the Sky sports area, that is the main television investor of the championship. The great game of TV rights – which embraces the subjective interests of clubs for the rich archives and the great future challenge of the Lega channel – has been the background to the "electoral campaign" of recent weeks.
Who is Luigi De Siervo
Florentine class '69, graduated with honors in law with a lot of forensic qualification, Luigi De Siervo began working in 1994, in the sales area, the German multinational Tengelmann, specialized in food and no-food distribution. Two years later he joined Toys 'R' US, an American leading company in the distribution of toys, where he held various positions (sales manager for Northern Italy, responsible for training at the Personnel Office, responsible for international contracts at the Office legal). In 1999 he joined Rai, where he took care of the commercial and project area, while in 2014 he was appointed CEO of Rai Com, the commercial company of the Rai Group. In June 2016 De Siervo joins Infront Italy as ad, a position he will now hold in the League of A.
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Source: Blitz Quotidiano