Olive grove, spot with error: celebrates blue athletes but “forgets” those of color

Olive grove, spot with error: celebrates blue athletes but "forgets" those of color

Olive grove, spot with error: celebrates blue athletes but "forgets" those of color

ROME – Water Olive grove to celebrate the Italy of volleyball , has commissioned an advertising that now risks becoming a boomerang. This is because the large green bottle that stands out in the picture hides Paola Egonu (the volleyball symbol and the best scorer of the tournament). And in the shot does not even appear Miriam Sylla , the other great protagonist of the adventure blue, born in Italy from parents of the Ivory Coast. In short, the only two colored athletes were covered by mistake.

"We are disconcerted and embittered by the fact that we have been charged with a discriminatory attitude. The shot is archived and was provided to us by the Federation. The choice was random. As you can see on our Instagram or Facebook accounts or watching the previous advertisements, all the athletes are always present. We simply try to alternate the photos ", declares Corriere Patrizio Catalano Gonzaga, marketing and media director of the Uliveto Rocchetta group.

Facebook and Twitter of course have condemned the spot, but, as La Stampa writes, there is also someone who recognizes the extenuating circumstances: "Graphically the bottle could not be put on the opposite side because it would have covered the flag". Someone else says that another solution could be studied. Or choose another photo .

The article Uliveto, spot with error: celebrates blue athletes but "forgets" those of color seems to be the first on Blitz daily .

Source: Blitz Quotidiano

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