The new Milan app was presented on the official website of the Rossoneri
MILAN – "Live experience", exclusive content, ticketing, social media, merchandise and daily updates on Mondo Milan. The official Club App, free to serve all the Rossoneri fans around the world, is the way to always have Milan in your pocket. It is available starting today exclusively on the iOS platform (before the start of the championship it will also be launched on Android).
The new official Milan app, released in Italian and English, will be the most effective and interactive tool for the Rossoneri fans to fuel their passion towards Milan, remaining in direct contact with the Club on a daily basis.
The interaction between supporters and team will be a constant of the content plan, with various features available especially during the live events: statistics, comments, goals, official formations and notifications will join the exclusive possibility to vote for the MVP ( Most Valuable Player) of the match at the end of the game.
The AC Milan official app universe will revolve around the players of all formations, following the activities of the teams with images, photos, news, exclusive videos dedicated to the moments spent between Milanello, Casa Milan, Vismara sports center and San Siro. For the most curious and demanding fans, a section dedicated to every single member of the squad, with constantly updated data, statistics and curiosities.
The Milan App will not only be a key information tool for the Rossoneri supporters, guaranteeing fast and intuitive access to photos, articles and news every day, but also a channel directed towards the Social profiles of players and influential people of the rossonero panorama, with a "Daily Best of" dedicated to the most stimulating and captivating photos, videos and tweets coming from the different online Communities (Instagram, Twitter).
Among the active options, direct access to the San Siro ticket office, so as not to miss the team's home games and a section dedicated to the Milan store through which all the Club's official merchandising products can be purchased on Mobile.
Today, to celebrate the launch of this new digital destination of the Club, it will be possible for all Apple iPhone smartphone owners to follow the full live streaming of the friendly Cesena-Milan, scheduled at 8.30 pm, with audio commentary through the new App. in English. For all others, the friendly will still be visible on the Social Facebook platforms with commentary in Italian.
Casper Stylsvig, the Chief Revenue Officer said: "The launch of the official AC Milan application represents an important step in the Club digitization process. There will be further developments in the coming months that will allow the Club to improve the level of services offered and increase the satisfaction of fans and business partners ".
Lamberto Siega, Marketing & Digital Director added: "The new AC Milan application completes the B2C digital ecosystem of the Club, we focused on creating a space that can offer fans a complete, engaging and exclusive experience. The App will allow us to learn more about our fans through data analysis and this will result in an increasingly personalized and relevant offer of content "(source, the official website of Milan).
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Source: Blitz Quotidiano