Andrea Agnelli, president of Juventus, in the photo Ansa
TURIN – Looking ahead and guiding change also means looking to more distant realities and strengthening one's presence in the world. This is one of the principles that inspires the international activity of Juventus and that is realized with the opening of a branch in Hong Kong .
The Bianconeri presence in APAC is not new as witnessed by the three Global Partners (Konami, Ganten and Linglong) and the two Regional Partners (China Merchants Bank and Costa Cruises) present on the territory, as well as the 10 Juventus Academy inaugurated (six in China, one in Japan, Vietnam, Australia and New Zealand), without forgetting the team tour a month ago.
Now, however, the change of perspective is evident: in fact, by establishing its own base of operations in Hong Kong, the company expresses its strong desire to be more closely with 171 million fan potentials and to lay the foundations for long-term business planning term and structured foundation.
The opportunity to learn more about the oriental and Chinese culture and markets in particular, and at the same time the opportunity to bring fans closer to the history, values and uniqueness of Juventus, will allow the club to increase its fan base and to enhance brand recognition .
The Hong Kong branch will thus become a point of reference to understand more clearly the needs, passions and aspirations of the Juventus fans in APAC, but also a tool to learn more about companies and brands that invest in sports and communication, to have a relationship closer with traditional media and local social media and, not least, with government agencies interested in the development of football. Moreover, the proximity to the Partners will allow Juventus to offer them a better service, through innovative activations that will enrich the relationships of collaboration.
The Hong Kong branch, which will be located in the central part of the metropolitan area, in one of the most renowned business districts in the world , will report to Federico Palomba , Managing Director of the Hong Kong branch, who will report to the Chief Revenue Officer Giorgio Ricci .
Together with Federico Palomba will work a team composed of local talent with different experiences and skills: among them there will be professionals of Business Development, Partnership Activation, Digital Marketing, Merchandising and e-commerce (source, from the official Juventus website).
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Source: Blitz Quotidiano