Juventus-Adidas, renewal until 2027: 408 million in black and white cases
TURIN – Juventus , Adidas extends upwards: 408 million until 2027 . The bianconero club has announced the new agreement with the technical partner: 15 million bonus immediately for the increased visibility of the brand.
Here is the press release on the Juventus website.
"Juventus Football Club SpA and Adidas Italy SpA (" adidas ") changed the technical partnership contract and extended the deadline until 30 June 2027. The current agreement, expiring on 30 June 2021, concerned six sports seasons starting from 2015/2016. The new agreement will last eight years starting from the 2019/2020 sports season up to and including the 2026/2027 season. During this period Adidas will be the technical partner of all the Bianconeri teams for a minimum total fixed price of € 408 million. This amount does not include additional royalties on exceeding certain sales volumes and variable premiums linked to sports results. In recognition of the excellent performance of the commercial partnership and the increased visibility of the Juventus brand in 2018, adidas has recognized an additional bonus of € 15 million that will be paid before 31 December 2018. The other terms and conditions of the contract remain unchanged. be until the entry into force of the new agreement in the 2019/2020 season ".
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Source: Blitz Quotidiano