TURIN – On the occasion of the Italian Super Cup against Lazio in Riyadh, Juventus decided to pay homage to Saudi Arabia with a special shirt with Arabic names and numbers. The Juventus club announced this through this press release published on its official website: “It will be a very special shirt, the one with which Juventus will play the match against Lazio on Sunday in Riyadh , to try to conquer the Italian Super Cup.
The Bianconeri will in fact wear a jacket with the traditional Arabic calligraphy , designed in collaboration with the famous Saudi-Moroccan calligraphy artist, Shaker Kashgari .
The adidas uniform – limited edition – will have within each single number a traditional arab calligraphic design or that highlights the word Juventus, with the name of each individual player written in arab text or .
«With this choice – Giorgio Ricci , Juventus Chief Revenue Officer underlines – we want to pay homage to a traditional art form. Juventus thus proves to be close to fans from all over the world and once again wants to surprise with a unique shirt, which also confirms its vocation to explore new communication territories . The collaboration with the great artist Shaker Kashgari makes an important event like the Italian Super Cup even more special ».
Shaker Kashgari tells instead how « Arab culture is rooted in pride and passion , the same that football teams, players and fans all over the world have. Calligraphy is one of the oldest traditions in our world , while football is playing an increasingly important role in society: this design combines the two aspects ».
Hurry up, because it is a real collector's item, which will be available in a limited edition on our Online Store (in a special edition with box), and only at the Stadium Megastore in Turin and at the Flagship Store in Milan ".
Source: Blitz Quotidiano